how to develop a successful sportsbook software

How to Develop a Sportsbook Software that Leads to Successful Business?

No wonder the sports betting market has taken a massive surge in recent years. The major credit for this tremendous market growth goes to the online betting platforms and Internet advancement. Online sportsbook platforms have made it more convenient and fun for bettors to place wagers on their favorite sports events. They can enjoy sports betting games from anywhere as per their convenience with their smartphones, laptops, or other devices. Online sportsbooks prove to be beneficial not only for the bettors but also for the sportsbook owners and entrepreneurs who are looking to set up a gambling business. 

If you fall into any of these categories, investing in sportsbook software development will be the right decision. You can acquire a huge user base and generate excellent profit by launching an online sportsbook software. However, this can only be true when your sportsbook software is innovative, feature-rich, and robust software. In this blog post, we have shared all the important information required to develop the best sportsbook software that can get you enormous business benefits. 

Also ReadEssential Components of Sports Betting Website that Lead to Success

What is an Online Sportsbook? 

Online sportsbooks are platforms where gamblers can place bet on different sports events and matches online. Most of the online sportsbooks are post-up, which means bettors must deposit money before placing bets. What makes online betting platforms popular is the convenience and additional perks offered by them. Bettors can place wagers from the comfort of their home or while traveling and can also earn bonus points or free sign-up bonuses. 

Crucial Features of Sportsbook Software for High Engagement Rate 

 It is important to include all the basic as well as trending features into the sportsbook software to get a higher user engagement and retention rate. The more interesting features you offer the more users will be attracted to it. Here are some most important features of the sportsbook platform.

  • User Login/Sign-up

There should be an easy login and registration process so that users don’t have to wait for long to enjoy their betting game. 

  • Live or In-play Betting 

The platform must allow users to place bets during the sports event or match. This eliminates the need for users to study stats and facts.  

  • Bonuses and Rewards

Players can earn interesting rewards or bonus points for their betting achievements or log stay on the platform. This entices users to keep coming back and be your loyal customers.

  • Real-time Statistics 

The sportsbook software should provide users with real-time odds, analytics, and statistics about sports, players, events, and outcomes. This helps players improve their betting strategies and make the most out of their investment. 

  • User Profile 

All users should have a unique profile, which they can edit as and when they require. Profiles make it easy to identify and manage all the players on the platform. 

  • Calendar and Scheduling 

Users should be able to check the list of upcoming matches with their proper schedule. This feature allows users to stay well-informed and plan their betting game strategies accordingly. 

  • Multiple Bet Types Support 

Your sportsbook must allow bettors to place different types of bets as per their interests. For this, make sure your platform supports all the bet types, including over/under, H2H, parlay, and more. 

  • Live Streaming 

For maximum user engagement, you can also facilitate users to watch live streaming of different sports matches and events on your platform. 

Allow players to share their betting achievements, scores, and other aspects with their followers/friends on various social media platforms such as Facebook, Instagram, and more. 

  • Multiple Payment Methods 

Having multiple payment gateways make a huge difference when it is about user retention. If players don’t find their required payment methods they probably leave the payment process and abandon your platform. Thus, make sure you offer different and secure payment methods. 

Important Sportsbook Software Panels along with Features 

You must develop all the essential panels to ensure seamless and effective business operations and business growth. 

User Panel  Bokkie Panel Admin Panel
In-app Purchases Create a Bookmaker Account Manage Various Games
Create User Account User Management User Account Management
Live Feed Provide Live Feed Transaction Management
Ensure Easy Navigation Send or Receive Notification Detailed Dashboard
Betting Tips Customer Support Risk Management
Schedules and Calendar Betting Tips Bookmaker Management
Push Notification Change Availability Marketing Management
Secure Portal Scheduling and Calendar Customer Support
Bet Using Digital & Real Money Real-time Odds Live Feed Management

Technology Stack for Building a Sportsbook Software 

The choice of technologies and tools will have a significant role in the success and performance of your sportsbook software. Make sure you use the best and latest tech stack in order to create a robust, scalable, and engaging sportsbook platform. Below are some most common tools and frameworks used by prominent online sportsbook today: 


  • Google Fit SDK
  • Flutter
  • Android Studio
  • App builder
  • jQuery Mobile
  • Google Assistant SDK
  • OpenGL
  • ARCore
  • Android Auto
  • Swift iOS

Frontend Technologies:

  • Ionic
  • React Native
  • Kotlin programming language
  • Java programming language
  • XML programming language
  • Xamarin Forms 
  • Xamarin native

Sportsbook Software Development Process 

Of course, developing a big platform like an online sportsbook requires you to follow a thorough and proven development process. While there are numerous stages involved in the sportsbook software development process, here we have mentioned the most important ones. 

Market Research

Before you begin your sportsbook project, you must invest enough time and effort in researching the market thoroughly. Detailed market research will help you develop more powerful and innovative software that can outperform the market competition. When doing the research, you must find answers to several questions, as mentioned below: 

  1. What are the most popular sports? 
  2. What sports do people prefer for gambling? 
  3. What is the scope of sportsbook software development? 
  4. What are the latest trends in the online gambling industry? 
  5. What geographic locations will you target with your sports betting software?
  6. Who will be your competitors? What are their USPs? 
  7. What are their retention and engagement strategies? 

Define your goals and requirements

Before you invest in the online sportsbook business, you must be clear about your goals and needs. 

  • Do you want to grow your land-based sportsbook business or want to establish new online gambling from scratch?
  • Do you want to make enough revenue or just need to enhance your brand’s visibility? 
  • What features do you want to include in the software?
  • Do you want to include unique functionality into the software or keep it as usual? 

Once you have answers to all such questions, you will be clear about your sportsbook software project goals and needs. This will further help you execute the project smoothly and run a successful online gambling business. 


Wireframing is the process of creating overviews of the software to get an idea about its design structure and flow. A wireframe acts as a screen blueprint offering you an overview of the software once its launch. 

UI/UX Design

When designing the UI/UX for your sportsbook software you must keep the end-users in mind. Design the software interface that is easy to use but highly engaging. Users should be able to access the software without any confusion or difficulty. Also, the interface should be engaging enough to attract users and keep them hooked. This will affect your overall acquisition, engagement, and retention rate. 


Development is a crucial part of your sportsbook software having a direct impact on its performance, functionality, and eventually its success. Make sure your developers write scalable and responsive code. The software should be responsive on multiple devices including smartphones, tablets, desktops, and laptops. 

Testing and QA

Once you are done with the coding part, it is time to test the software for various aspects, such as performance, security, functionality, appearance, usability, and more. You need to ensure that the software is bug-free and works smoothly before the launch. 


Now that you have tested the software thoroughly you are ready to launch it and kick-start your online sports gambling business

Marketing and Promotion

Only developing and launching feature-rich software won’t be enough to acquire your target customers. For this, you must invest adequate money, effort, and time in the marketing and promotion strategies. You can use SEO, social media, PPC, and many more marketing tactics to increase your sportsbook visibility on the Internet, drive a good deal of traffic and engagement rate. It is also intelligent to hire a sportsbook marketing company that can provide you with end-to-end solutions to grow your iGaming business. 

How to Find the Best Sportsbook Software Development Company? 

Of course, you have an excellent sportsbook software development idea. However, it is essential to hire experienced professionals who can make your idea a reality, in an efficient way. You need to be careful when choosing the development partner as they will have a major role in your project. Below are some important points you must inspect when hiring a sportsbook software development company

  • Experience in the online sports betting industry 
  • Excellent technical proficiency
  • Profound and up-to-date knowledge of the sports betting market 
  • 3rd Party API integration capabilities
  • Dedicated and seamless project management 
  • Best customer support after-deployment 
  • Ready to provide white-label software solutions 
  • Ability to meet the deadline 

Develop a Scalable and High-quality Sportsbook Software with Our Experts 

Betfoc is one of the renowned sportsbook software development companies with years of industry experience. We specialize in a range of solutions, such as sportsbook app development, white-label sportsbook software development, and more. We have developers with adequate online sports betting industry experience. Our team will help you develop bespoke sportsbook software as per your idea and particular requirements. Reach out to our experts for more details about our iGaming solutions and services. 

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