The iGaming market is flooded with competition. Therefore, surviving a business in this area will definitely require additional efforts. Your iGaming platform needs to have a strong online presence to make good money and attain excellent success. This can be achieved through effective digital marketing strategies. However, many businesses struggle to identify and implement the right strategies. Being a leading iGaming marketing agency we know what it takes to grow the iGaming platform and achieve set business goals. We recognize this well. Thus, in this blog post, we have decided to provide iGaming operators like you with a list of impactful marketing ideas.
What is iGaming?
iGaming is an activity that involves online betting and gambling, for instance betting on a live sports event or a casino game outcome. The iGaming industry involves several games such as poker, sports betting, online casinos, and other skill-based games. Though iGaming is popular worldwide, the most popular iGaming hubs are based in the UK, Gibraltar, and Malta.
iGaming Market Stats and Facts
Before setting up or marketing your iGaming platform you must be aware of the current market status. Here are a few important stats and facts that will help you plan more effective marketing strategies.
- The iGaming industry is highly innovative and evergreen and the online casino segment is leading the way.
- Online slots are gathering a huge public following while classic casino games like blackjack and roulette maintained a constant base of players.
- The current size of the global iGaming market is around 60 billion USD.
- In 2023, the global iGaming market is expected to reach over 92.9 billion USD.
- Due to the growing digitization across the world, the iGaming market is witnessing growth in several regions.
10 Proven Digital Marketing Strategies for Marketing iGaming Sites
Offer Free Games and Bonuses
One of the most effective ways to promote an online gambling site is to provide customers with exciting bonuses and free games. This makes players interested in your platform and entices them to come back frequently. You can offer various types of bonuses, such as the provision of fifty euros or high-value bonus codes. Free spins or games are the most popular bonuses used by online casinos that prove to be a successful iGaming marketing strategy.
Offer and Promote Most Exciting Games
Players don’t pay attention to less interesting games. Therefore, offering such a game on your platform and promoting the same will be a waste of time and money. Focus on offering and promoting highly engaging gaming content that can fetch players’ attention and keep them hooked. For this, you first need to identify the choices and interests of your target customers and accordingly integrate the games that offer them an unmatched gaming experience.
Focus on Meta Tags
Writing perfect meta tags proves to be a crucial part of a digital marketing campaign. It is the easiest yet best marketing move for iGaming sites. Search engines consider meta tags, which affect your ranking. Thus, you should not forget to add meta tags whenever publishing any content on your website. Make sure to keep the meta tags brief, but also cover key elements of your publication.
Use Social Media Platforms
Today social media is immensely popular in all age groups especially the millennials. Sharing content through social media is way easier and interesting. Thus, social media marketing is widely used by various businesses. Adding social media posts to your promotion strategy is crucial in order to reach more players and build a strong presence on your iGaming platform. You can promote your games and iGaming platform on various social media platforms, such as Instagram, Twitter, Facebook, etc.
Don’t Overlook Mobile Marketing
Approximately half of the world’s population uses smartphones, amongst which you can find your target audience. The majority of players prefer playing casino games on their Smartphones due to the convenience. You may miss out on a huge portion of players if you overlook mobile marketing. Make sure you optimize your marketing strategies for mobile users as well. Consider making your website mobile-friendly so that players can get a seamless experience on their mobile devices. You can also build a feature-rich mobile app for your iGaming business to engage maximum players.
Send Email Newsletters
Email marketing is another most popular yet cost-effective strategy used by many online gambling businesses. All you have to do is collect email ids and create an email database and send newsletters to the existing and potential customers. This helps you connect with each player easily. You can get email addresses by asking users to share their contact details through your contact forms, guest posts, blogs, subscription signup, etc.
Make sure to write catchy subject lines that can attract the user’s attention. Also, add a brief overview of the important information you wish to share through email.
Design a Nice Landing Page
A landing page is the first page users see when they visit your website. Therefore, you need to make it attractive enough to keep players interested and encourage them to return. You can also consider adding CPA ads on the landing page to promote your casino games directly and improve the conversion rate. Pictures can better convey your message and impress users compared to thousands of words. Thus, emphasize adding eye-catchy and interactive images to your landing page.
On a Final Note!
With these proven marketing strategies, you can witness considerable improvement in the organic traffic, conversion rate, user engagement, and retention rate. Besides these strategies, you should also focus on improving your iGaming website. While some of the marketing strategies are easy to implement, some may require your expert assistance. Thus, it is advisable to contact an experienced iGaming marketing agency. Betfoc is one of the renowned names you can consider for this purpose. We have been in the iGaming industry for years. This enables us to provide clients with industry-leading solutions and help them grow their iGaming businesses exponentially. We will analyze your iGaming platform thoroughly and suggest the most suitable marketing solutions. We can also provide you with customized marketing campaigns to help you attain set business goals.